Record Disc

How to take a contemporary look at the futuristic aesthetics of the 1980s? Record represents a balance between an update and a testimony. Not only does it take us back to a time when music was transmitted over cables and collected on shelves, it also brings this aesthetic up to date with contemporary standards of typographic design. As the process moved forward, we decided to create two distinct families: Record Laser, with its sharp, unapologetically retro-futuristic aesthetic, and Record Disc, softer, more refined and suited to a variety of applications. Certain historic fonts, ubiquitous in our cities laid the foundations of Record, specifically Antique Olive Nord by Roger Excoffon and Serpentine, by Dick Jensen.
Image Format - Johan Mossé & Quentin Berthelot
Version History
1.000
Record Superfamily
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Record Laser
Laser
Record Disc
Disc
disc
Regular

Pioneer, Quality Home Stereo Systems: It was now possible

Regular
55

By the 70s, Pioneer became known for its high-end audio gear, including turntables, receivers and may more. It was now possible for many more people to experience quality.

Mixed Styles

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Regular
35

Today, Pioneer remains a major player in the audio industry. They continue to innovate, focusing on home audio, car audio, and DJ equipment for both personal and professional use.

Regular
18

Pioneer played a role in the development of interactive cable TV, the LaserDisc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, the first AV receiver with Dolby Digital, plasma display (with the last 2 years of plasma models being branded as Kuro, lauded for their outstanding black levels) and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. BMW, Volkswagen Group and Daimler AG of Germany jointly acquired a 3% ownership stake in Pioneer through a joint venture company called Here B.V. Most of Pioneer's shares are held by Mitsubishi.

Medium

Founded in 1925 by Sidney N. Shure

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55

Selling radio parts kits several years after completely manufactured radios became commercially available. The company's office was located at 19 South Wells Street in downtown Chicago, Illinois.

Medium
35

The following year, Shure published its first direct mail catalog, which was one of only six radio parts catalogs in the United States at the time. By 1928, the company had grown to over 75 employees, and Sidney's brother, Samuel J. Shure, joined the company, which was renamed Shure Brothers Company. The company moved into new offices at 335 West Madison Street in Chicago. In 1929, with the advent of the Great Depression and the increased availability of factory-built radios, Shure Brothers Company was forced to greatly reduce their staff and became the exclusive US distributor of a small microphone manufacturer. In 1930, Samuel J. Shure left the company.

Medium
18

By the mid-1940s, Shure was also manufacturing and supplying phonograph cartridges to major phonograph manufacturers including Philco, RCA, Emerson, Magnavox, Admiral, and Motorola, and was the largest producer of phonograph cartridges in the U.S. at that time. Among Shure's innovations in phonograph cartridge design was Ralph Glover and Ben Bauer's "needle-tilt" principle for minimizing record wear while improving sound reproduction, and Jim Kogen's engineering concept of "trackability". Shure produced the first phonograph cartridge capable of playing both long-playing and 78 rpm records, the first cartridge with tracking force of only one gram, and the first cartridge meeting the requirements of stereo recording. At the peak of Shure's phonograph cartridge production, the company was producing approximately 28,000 cartridges per day, with 25,000 of those coming from a Shure phonograph cartridge plant in Phoenix, Arizona. After the introduction of compact discs in the 1980s reduced the demand for phonograph cartridges, Shure closed the Phoenix facility but continued manufacturing phonograph cartridges in Mexico.[2] In 2018, Shure announced that they would exit the phonograph cartridge market.

Ultra

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disc
Bold

Bring Music to the Cars!

Record Laser Ultra
120

R&D

Record Disc Ultra
120
OpenType Features

R&D

Bold
55

The quality of sound in cars improved dramatically with CDs. Clarion continued to innovate with their lineup. For many drivers, it was their first time experiencing music.

Bold
35

In the 2000s, Clarion continued pushing boundaries. They started including more multimedia features like navigation and DVD players. Cars became entertainment hubs.

Bold
18

Up until the end of 2005, products in Japan were marketed under the brand name AddZest, while outside Japan the same product typically carried the Clarion name brand. This was changed in 2006, and the brand "Clarion" along with a redesigned logo are now used worldwide. It is known for its close relationship with Nissan, which uses Clarion products almost exclusively in its vehicles. Nissan once owned a 6.25% share in Clarion, although that was reduced in 2002. Clarion has an OEM relationship with many automotive companies, providing car headunits and components to them for their production vehicles. Clients include Saab Automobile, Suzuki, Ford, Volkswagen, Proton, Toyota, Subaru, and Peugeot. A contest is held annually to select the Clarion Girl, who is chosen to represent Clarion's car audio equipment in television and print advertising campaigns during the following year. The contest was started in 1975, and is now co-sponsored by Fuji TV.

Black
110

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Black

A Big Decade For Koss Audio

Black
55

In 1962, Koss introduced the world’s first stereo headphones, which took advantage of the emerging stereo sound of the time. This move set the stage for the headphone market.

Black
35

John C. Koss founded the J.C. Koss Hospital Television Rental Company in 1953. After a short time Koss was looking for new ideas, and partnered with Martin Lange to eventually develop a stereo headphone. Based in Milwaukee, Wisconsin, United States, in 1991 Koss Audio & Video Electronics started producing and selling consumer electronics products as a separate company in Hazelwood, Missouri, United States. The Koss family owns more than 75% of the firm.

Black
18

In the early 1970s, Koss worked out of two locations near each other. One was Koss TV-Rental, which also did electronics and musical instrument repairs; the second was the main facility two blocks to the east. At this time, Koss pioneered the high-end "electro-static" "ES series" headphone market. These headphones set the standard for wide-range frequency response. Being very durable, they required service for wear and tear on cords and earpads during their lifespan, by K&M Electronics (Klenworth & Midwest based in Minneapolis), working out of the TV Rental location. Koss headphones were easy and cost-effective to repair. At this site, a separate garage was set up to support the musical instrument and electronics repair business. The TV rental and repair site was managed by John's brother Pete Koss. Eventually, Koss dominated the headphone market, competing mainly with Telex. Koss was considered a higher quality unit at the time, offering a wide line of models.

disc
Ultra

Dr. Amar Bose The Professor

Ultra
65

From the start, Bose focused on innovative sound tech, to improve the experience.

Ultra
40

The 1970s and 80s saw Bose expand its lineup with products like noise-canceling headphones and very high-end home audio systems. It quickly became world famous. The Bose Professional division was established in 1972 to produce and install public address systems. In 2009, the division accounted for about 60% of Bose's annual revenue.

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Record represents a balance between an update and a testimony. Not only does it take us back to a time when music was transmitted over cables and collected on shelves, it also brings this aesthetic up to date with contemporary standards of typographic design.

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